The Rice Thing To Do
The snack that tastes good AND you feel good about.
Idea
Quaker Rice Snacks are a crunchy, delicious snack you can feel good about. You just have to try it to believe it! That’s why we created Kelly, the ultimate grocery store sampler who’s goal in life is to make sure America is aware of and tries Quaker Rice Snacks.
Challenge
Quaker Rice Snacks weren't getting credit for their good taste.
Insight
You’ll never believe something you feel good about eating could also taste so good…until you try it for yourself.
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Tasty Snack
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Tasty Snack