Quaker

The Rice Thing To Do


The snack that tastes good AND you feel good about.

Idea

Quaker Rice Snacks are a crunchy, delicious snack you can feel good about. You just have to try it to believe it! That’s why we created Kelly, the ultimate grocery store sampler who’s goal in life is to make sure America is aware of and tries Quaker Rice Snacks.

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Challenge

Quaker Rice Snacks weren't getting credit for their good taste.

Insight

You’ll never believe something you feel good about eating could also taste so good…until you try it for yourself.