This is hAPPening
Launching an all-access app for the game that’s always in motion.
Idea
This is hAPPening.
We positioned the NBA app as the app that’s as alive and dynamic as the game itself.
Challenge
Launch the new NBA app with a buzzworthy campaign that could help the iconic league mark a turn into becoming a DTC brand.
Insight
78% of sports fans are “dual screening” while watching live games. The game of basketball never stops. And when you love the NBA, breathe the NBA, you don't want your pulse on the sport to stop either.
It's hAPPening
