Amtrak

Retrain Travel


America’s train is getting you back on board with train travel.

IDEA

Hey! You! Enough with the endless traffic jams and cramped middle seats. No more searching for parking spots or sweating through turbulence. It’s time to ditch the cars and planes, and retrain your expectations of what travel can be—with Amtrak.

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Challenge

Despite a long list of problems with flying and car travel, Americans overwhelmingly default to these two options.

Insight

People had come to expect that “getting there” would be the worst part of any trip. But with Amtrak, getting there is actually enjoyable.

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